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The Founding of Youngevity

In 1997, Drs. Joel D. Wallach and Ma Lan founded American Longevity, the direct selling company known today as Youngevity. Today, we are a global direct marketing company dedicated to improving lifestyles through vibrant health and flourishing economics, offering more than 400 nutritional formulas, gourmet coffees, and health and wellness-related services.


  • Joel D. Wallach, BS, DVM, ND, Founder of Youngevity

    A biomedical research pioneer, Dr. Joel D. Wallach spent more than 40 years in the field of Veterinary Medicine, observing and researching the effects of individual nutrients on animal health, before becoming a Naturopathic Physician in 1982. Today, Dr. Wallach is renowned for his groundbreaking research on the health benefits of selenium and other minerals. He currently dedicates his time to lecturing throughout the world on the therapeutic benefits of vitamins and minerals, and on lobbying the U.S. Food and Drug Administration on behalf of the dietary supplement industry. Read more


  • Ma Lan, MD, MS, Co-founder of Youngevity

    Dr. Lan received her medical degree from Beijing Medical University and her Master’s degree in Transplant Immunology from Zhon-Shan Medical University. She also has extensive training in Traditional Chinese Medicine. Dr. Lan has served as an exchange scholar at Harvard School of Medicine, a research Fellow in Laser Microsurgery at St. Joseph’s Hospital (Houston), and as a practicing staff member at the Medical College of Wisconsin, Milwaukee Department of Orthopedic Microsurgery. Her research on transplant immunology and microsurgery resulted in ten papers published in peer-reviewed journals. She is the co-author, along with Dr. Joel Wallach, of Hell’s Kitchen: Cause, Prevention & Cure of Obesity, Diabetes & Metabolic Syndrome and Black Gene Lies: Slave Quarter Cures.